How shared media supports your technical PR efforts

In our previous posts about the PESO model, we explained about paid and earned...

How earned media supports your technical PR efforts

We’ve looked at the PESO model of integrated marketing campaigns and here,...

HubSpot product updates - March 2022

HubSpot is always 'SFTC' (solving for the customer) to help companies digitally...

Technical media moves - Q1 2022

Technical PR takes time, effort and consistency to establish. Generating earned...

HubSpot product updates - February 2022

HubSpot is always 'SFTC' (solving for the customer) to help companies digitally...

Setting your goals for industrial content marketing

So you’ve decided to take the plunge and embark on content marketing. Great!...

HubSpot product updates - January 2022

HubSpot is always 'SFTC' (solving for the customer) to help companies digitally...

How paid media supports your technical PR efforts

We’ve introduced the PESO for PR model and explained what it is and why it is...

What is the PESO model in technical PR?

The world of marketing is full of acronyms and buzz words – some more inspired...