HubSpot product updates - January 2021

2 min read

5 February 2021

As a HubSpot Solutions Partner, we love everything that HubSpot has to offer to help industrial, technical and engineering companies grow. Here's the highlights of the product updates in January to help you get the most out of the platform and accelerate your sales, marketing and customer service in 2021.

Marketing

@mention colleagues in workflow comments

In workflow action comments, users can now @mention their colleagues for easy and efficient collaboration. This mention will trigger a notification to let your colleague know that you have a comment or question for their review or are turning the workflow on or off - making collaboration more efficient.

SEO audit tool: HTTPS optimisations and simplified rescanning process

The SEO audit tool will automatically check if any pages on the scanned website:

doesn't overload a secure HTTPS connection
use resources (images, CSS files, JavaScript files etc) that don't load over a HTTPS connection

There is also a simplified process to scan for both HubSpot and non-HubSpot hosted content. These new updates will help users build more secure and SEO-friendly websites.

Customisable campaign colours

You can now set custom colours for campaigns. This is useful for differentiating campaigns - especially on the marketing calendar - for visibility, collaboration and work management.

TikTok is supported in Traffic Analytics

You can now see how much traffic TikTok drives to your website and can compare TikTok traffic to other social traffic sources, which gives you an easy way to determine which channels you should leverage.