45 content marketing tactics for industrial companies

1 min read
24 July 2018

You’ve set the goals, defined your target audience, performed an audit, developed topics and created a calendar. Now you actually have to start ‘doing’ the content! 

Creating useful content should be at the core of all of your marketing functions. It is the basis of all forms of marketing, from social media to SEO, and PR to inbound. 

Content marketing tactics for industrial

If you’re new to content marketing, then below is a great starting point of popular tactics to use. If you’ve been producing content for a while, you might be stuck in a content rut, producing the same types over and over again, which is no fun for you or your audience. Mix it up a bit and use the list to try something new.

  1. Articles
  2. Podcasts
  3. Blog posts
  4. Case studies
  5. eBooks
  6. Email
  7. Infographics
  8. Newsletters
  9. Photos
  10. Presentations
  11. Videos
  12. Webinars
  13. White papers
  14. Website content
  15. FAQs
  16. Interviews
  18. Testimonials
  19. Company news
  20. Product announcements
  21. Comparisons
  22. Competitions
  23. Calculators
  24. Forums
  25. Landing pages
  26. Microsites
  27. Wiki
  28. Lists
  29. How to's
  30. Research
  31. Application notes
  32. Opinions
  33. Predictions
  34. Demos
  35. Conferences/open house
  36. Collaborations with guests
  37. Awards
  38. Polls/surveys
  39. Worksheets
  40. Templates
  41. Apps
  42. Timelines
  43. Industry glossary/dictionary
  44. Charts/graphs
  45. Newsjacking

Download a handy list of these.

These are just some of the most popular types of content buyers consume. You don’t need to generate each one of these types! It’s often worth repurposing one large piece, such as white paper, into smaller, different types of content. For example, a white paper on Industry 4.0 could then be broken down into smaller articles and opinions, blog posts, a presentation, images, an infographic, FAQs and a checklist. Doing this enables you to get more value from the resources you’ve invested into content marketing. 

This blog is part of a series on creating a successful content marketing strategy. We’ve developed a template to help industrial companies create a content marketing strategy – download it below. Our next blog in the series will focus on the different ways to promote your content.

Download our content marketing template

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