45 content marketing tactics for industrial companies

You’ve set the goals, defined your target audience, performed an audit, developed topics and created a calendar. Now you actually have to start ‘doing’ the content! 

Creating useful content should be at the core of all of your marketing functions. It is the basis of all forms of marketing, from social media to SEO, and PR to inbound. 

If you’re new to content marketing, then below is a great starting point of popular tactics to use. If you’ve been producing content for a while, you might be stuck in a content rut, producing the same types over and over again, which is no fun for you or your audience. Mix it up a bit and use the list to try something new.

1. Articles
2. Podcasts
3. Blog posts
4. Case studies
5. eBooks
6. Email
7. Infographics
8. Newsletters
9. Photos
10. Presentations
11. Videos
12. Webinars
13. White papers
14. Website content
15. FAQs
16. Interviews
17. Quotes
18. Testimonials
19. Company news
20. Product announcements
21. Comparisons
22. Competitions
23. Calculators
24. Forums
25. Landing pages
26. Microsites
27. Wiki
28. Lists
29. How to's
30. Research
31. Application notes
32. Opinions
33. Predictions
34. Demos
35. Conferences/open house
36. Collaborations with guests
37. Awards
38. Polls/surveys
39. Worksheets
40. Templates
41. Apps
42. Timelines
43. Industry glossary/dictionary
44. Charts/graphs
45. Newsjacking

Download a handy list of these.

These are just some of the most popular types of content buyers consume. You don’t need to generate each one of these types! It’s often worth repurposing one large piece, such as white paper, into smaller, different types of content. For example, a white paper on Industry 4.0 could then be broken down into smaller articles and opinions, blog posts, a presentation, images, an infographic, FAQs and a checklist. Doing this enables you to get more value from the resources you’ve invested into content marketing. 

This blog is part of a series on creating a successful content marketing strategy. We’ve developed a template to help industrial companies create a content marketing strategy – download it below. Our next blog in the series will focus on the different ways to promote your content.