Creating useful content should be at the core of all of your marketing functions. It is the basis of all forms of marketing, from social media to SEO, and PR to inbound.
If you’re new to content marketing, then below is a great starting point of popular tactics to use. If you’ve been producing content for a while, you might be stuck in a content rut, producing the same types over and over again, which is no fun for you or your audience. Mix it up a bit and use the list to try something new.
These are just some of the most popular types of content buyers consume. You don’t need to generate each one of these types! It’s often worth repurposing one large piece, such as white paper, into smaller, different types of content. For example, a white paper on Industry 4.0 could then be broken down into smaller articles and opinions, blog posts, a presentation, images, an infographic, FAQs and a checklist. Doing this enables you to get more value from the resources you’ve invested into content marketing.
This blog is part of a series on creating a successful content marketing strategy. We’ve developed a template to help industrial companies create a content marketing strategy – download it below. Our next blog in the series will focus on the different ways to promote your content.