HubSpot is always 'SFTC' (solving for the customer) to help companies digitally transform their marketing, sales and customer service operations. As a HubSpot Solutions Partner, we love everything that HubSpot has to offer to help industrial, technical and engineering companies grow. Here's the highlights of the product updates (and a new Hub launch!) in April to help you get the most out of the platform and accelerate your sales, marketing and customer service.
As companies scale, systems snowball, processes multiply, and data gets messy. Before long, disconnection ensues and efficiency tanks. HubSpot wants businesses to run better as they scale. Enter Operations Hub.
Operations Hub supercharges HubSpot’s CRM platform with brand new native integrations, robust data quality tools, and more flexible automation. With Operations Hub you can stop fighting data fires and trust that your operations are set up for success.
Operations Hub introduces three new core features:
Operations Hub is designed to align your teams around clean and connected data to help your systems adapt to ever-evolving customer needs, and to keep your business process efficient as you scale. We can't wait to hear your feedback!
Some of Operations Hub's features are included for free in your subscription; others require paid upgrades. To learn more, you can read all about Operations Hub here.
All Marketing Hub Professional and Enterprise customers now have access to three new reports that measure the time between key conversion points in the customer journey:
You can now track and measure the time between two moments in HubSpot. This is a game changer for marketers looking to understand 'marketing velocity' – the parts of your marketing strategy that help you most quickly achieve a given goal, like generating leads or closing deals.
Now, you can leverage three new reports to help you understand your business's average time to convert contacts to opportunities and opportunities to closed deals. Plus, you can unpack the average time to become a customer by lifecycle stage.
The SEO audit tool can now check both HubSpot-hosted and external websites for 7 new issues across several categories. Altogether, we can check any website for 35 different issues that affect its performance, mobile experience, ability to get crawled and indexed, user experience, security, on-page SEO, and accessibility.
The 7 new issues the tool now checks for are listed below. All of these checks leverage our built-in integration with Google Lighthouse, an open-source library developed by Google to make it easier to build websites that provide a good experience to both search engine crawlers and human visitors.
Performance
Accessibility
User Experience
Deal automation can help you keep your pipeline clean and updated so your reps have the clarity to understand which deals to prioritise to meet their goals, and managers have clear visibility into their pipeline. With deal automation, Pro+ Marketing, Sales, and Service users can now put lead nurturing and CRM property updates on autopilot. Customise your customer journey journey by triggering a workflow any time a deal stage changes or a prospect or customer visits a page or views a piece of content to move them to the next step in the process.
You can now sync custom objects from Salesforce into HubSpot. With this new Salesforce integration feature, you can seamlessly set up a new custom object sync and start pulling records into HubSpot. With every custom object sync, you will also have sync features out of the box: sync settings, customisable field mappings, and sync health.
If you'd like to see some of these features in action, then book a demo...